Nutrition
Attract more clients, streamline your strategy, increase your efficiency, put your marketing on auto-drive, and get back to LOVING what you do. –> This post is for my RD, RD-to-be, and other health professional friends that run or want to run their own nutrition businesses:
“After my first year in private practice I was burnt out, over-worked, and not very successful. Because I wasn’t connecting with my ideal client I didn’t feel like I was making an impact. Once I found my niche, I increased my clients 5x that year.” Erica Julson shares her 3-step action plan for finding your niche without pigeonholing yourself at the upcoming RD Entrepreneur Symposium.
Like many of us, Rachael Hartley was scared to only market to one target audience. “I was afraid to alienate someone that would want to work with me. My ideal client was anyone that would pay me. But now [that I know how to talk to my ideal client] I feel less stress, I provide better services, I command a higher price, and I feel fulfilled.” Rachael shows you how to use your unique voice to attract clients you actually want to work with.
Tell me, does this sound familiar? …
You’re frustrated with spending hour after hour marketing and putting yourself out there only to hear crickets. You thought being an entrepreneur would be fun & freeing, but you’re working more hours than ever for little return.
You’re hustling like crazy but still not booking clients. You’re throwing all your time and money into building your brand & following (and trying to be everywhere on social media!) but you’re just not making headway.
You feel like you’re doing everything right, but just can’t land enough clients or fill your group programs. You’ve read every tutorial and grabbed every freebie out there, yet you’re still unsure how to attract your ideal client and focus in on (or even choose) your niche.
Or maybe you already have a booming business, but you want to take it the next level.
[Tweet “Want to grow your nutrition business? This 4 day series of expert sessions will show you exactly how“]
What if I told you it didn’t have to be like that?
We’ve all been there. But you don’t have to feel stuck trying to grow your nutrition business.
Instead of spending more valuable hours Googling and Facebooking trying to figure things out on your own, see exactly what other wildly successful RDs & health entrepreneurs are doing to keep their businesses steadily booked without working 60 hour weeks.
Where? —> The RD Entrepreneur Symposium
What’s better than the advice of one expert?
The advice of NINETEEN.
In this symposium you will learn from 19 experts that are walking the walk. They are running 6-figure businesses and still have a life on the side. They have virtual practices, traditional practices, and completely nontraditional careers. They’ve got their marketing on auto-pilot, clients on waiting lists, group programs that practically run themselves. These are the professionals that are doing it right and they’re going to show you exactly how.
In this series of 19 expert sessions you will learn how to:
- Magnetically attract clients instead of waiting for them to find you
- Implement the most efficient strategies to grow your business while you sleep
- Identify what sets you apart and stand out from the crowd
- Stop second guessing yourself
- Put an end to your fear and take action
- Position yourself as the expert that you are
- Excel in your niche
- Minimize your workload and maximize your income
[Tweet “Hey RDs! 19 experts show you exactly how to build a thriving nutrition business”]
Earn 16 CPEUs from the comfort of your own living room and walk away with a value-packed action plan. Join the discussion group, sign up for an accountability partner or mini-mastermind group, and stop going at it alone. No more banging your head against the wall in frustration or watching potential clients slip away because you didn’t have your systems set up right.
Sign up now!
Here’s a sneak peek at some of the expert sessions:
Taking Action to Find Your Niche: How becoming an expert can grow your practice, plus a 3-step action plan to do it without pigeonholing yourself.
How to Talk to Your Ideal Nutrition Client: Using your unique voice to attract the clients you actually want to work with and how to market to your perfect client.
Know Your Worth: How to set your rates (with specific industry standards) and when to say no.
Make More Money in Less Time: Productivity tips from a 6-figure, 3-day-a-week dietitian & business coach. How to manage your business more efficiently in order to see the growth in scope and income you’re looking for.
Taxes for Dietitians & Health Entrepreneurs: the nitty gritty of exactly what you can and cannot deduct and how to use your finances to assess your business in order to propel growth.
The Importance of Multiple Revenue Streams: 5 ways to earn money in your nutrition business.
Need tech help? We’ve got you covered: learn how to use your website to find paying clients, how to set up a high-converting email automation campaign, and make sense of all things sales funnels & CRMs.
Plus the secrets to building a private practice – a step by step guide from setting a foundation through all the legal stuff.
[Tweet “Check out The RD Entrepreneur Symposium #rdchat”]
“I don’t think there’s been a better time to be a dietitian in private practice,” shares Erica Jain, the CEO and co-founder of Healthie, an electronic health record platform.
I have to agree with her. There’s been no better time to take your career into your hands as a nutrition or health professional. But I get it. It can be scary, overwhelming, and at times extremely frustrating.
Nutrition
Are you a fellow RD/RDN or nutrition or health professional that runs or wants to run your own business? This might just be what you’re looking for to get your business booming.
Well hey there! I wanted to share a little {ok, not so little} project that I’ve had up my sleeve: The RD Entrepreneur Symposium for dietitians, soon to be dietitians, and other health-based professionals that run or want to run their own businesses. Whether that means a brick and mortar private practice, a virtual practice, an online group program, or simply a way to broaden and diversify your income, this is for you! 
It’s created BY dietitians FOR dietitians. Nowhere else will you find the guidance to grow your business, attract more clients, and increase your revenue without increasing your work hours, all designed specifically with dietitians and healthcare providers in mind. No more trying to extrapolate what you learned from a blogging course or a business guide and apply it to nutrition and dietetics.
I’ve pulled together more than 16 experts – from six figure dietitians to marketing gurus to tech experts – to show you exactly what they’re doing to be so successful.
There are 4 tracks, each packed with expert sessions:
- The Ins & Outs of Growing Your Private Practice
- Attracting Clients & Excelling in Your Niche
- Mastering Your Efficiency & Increasing Your Revenue
- Using Technology, Telehealth, and Systems to Grow Your Business
{See the full session list}
And since it’s a virtual symposium you get to attend all 4, no picking and choosing.
Each expert session comes with actionable steps you can implement right away, plus a workbook to put it all together and a private community for support and interaction with the speakers. There’s an opportunity for accountability partners/mini-mastermind groups as well, because when we support each other, we all win.
[Tweet “Want to grow your nutrition business? This 4 day series of expert sessions will show you exactly how. #rdchat #rdsymposium”]
Although the material will initially be released over 4 days starting March 14th, you can watch or listen from anywhere, whenever you want.
So what will you get out of this symposium?
By the time it’s over you will be able to:
– Magnetically attract clients – no more hunting them down. What’s more, they’ll be the right fit for you – increase retention & referrals and cut down on no-shows and dropouts.
– Put your marketing on auto drive and literally book clients and sell programs & services while you sleep. Sales funnels, CRMs, marketing automation – we’ve got you covered.
⁃ Use your unique voice to stand out from the crowd. There are a whole lotta people out there running health and nutrition programs. Make people pick YOU as their personal expert.
⁃ Stop letting fear hold you back. You’re in a field where you can literally shape your career and your day to day life to look like anything you want, so do it!
Plus more: conquer your taxes, know your worth and set your rates, build multiple revenue streams, and use technology to streamline your systems and telehealth to grow your business.
Registration opens soon – get yo’ self on the VIP list to be the first to know when it opens!
{And I promise this space won’t turn into all-symposium-all-the-time, but I just won’t be able to help mentioning it over the next few weeks, so hang in there if you’re not in the nutrition/entrepreneurial world. I promise there’s an end in sight.}
Check it out here –> The RD Entrepreneur Symposium for Nutrition & Health Professionals
Nutrition
The ship has long since sailed where I post things here in a timely fashion, so I’m just going to run with it and publish this post I started writing about the whole Kraft Singles & Kids Eat Right nutrition seal of approval because it’s basically the most ridiculous thing ever.
To quickly fill you in, last week The New York Times reported a big first in nutrition: the first “Kids Eat Right” seal of approval so to speak. A logo that would appear on food products, supposedly indicating that it’s a healthy choice for parents to feed their kids. How cool, right?! Anything to make feeding our kids healthy foods easier and less confusing.
WRONG.
This is the first product this logo will appear on:
No, I didn’t accidently post the wrong photo. You’re seeing correctly; it’s a picture of Kraft Cheese singles. The same product that my married-to-a-dietitian-though-he-tries-his-best-to-fight-my-knowledge husband knows is called cheese product because there’s not enough cheese in it to legally call it cheese.
Enter mass confusion here.
While the Academy of Nutrition & Dietetics {the main overseeing organization of nutrition professionals, etc.} says this is not a seal of approval, by all sakes of appearances, it sure seems to send that message. Decide for yourself.
If I didn’t know any better, I’d assume this logo meant it was good choice for me and my kid. Oy vey.
There’s a big fuss because AND is saying that it’s not an endorsement or recommendation, but Kraft is saying it is, and basically there’s clearly some kind of exchange of money or support or advertising at play here. AND doesn’t have a huge backbone to stand on regardless of the actual facts of this precise situation, given that they openly utilize sponsors like Coke and McDonald’s. {This is where I point out that though I’m a registered dietitian I have long since left the membership ranks of AND because of such discrepancies and confusing overriding messages.}
Luckily there’s enough people standing up to this ridiculous nonsense that voices may actually be heard, though we’ll see to what extent. If you want to share your view or simply learn more, check these out:
#RepealtheSeal – a change.org petition against the Kids Eat Right seal being used on such products, created by registered dietitians
Dietitians for Professional Integrity – keeping you informed on the true happenings with this scenario and others of the like. I love their Facebook page for staying up to date.
Beverage
The following post about tart cherry juice is sponsored by FitFluential, Inc. on behalf of The Cherry Marketing Institute.
When you’re training for an athletic event, be it a marathon, triathlon, or adventure race, or whether you’re just an exercise enthusiast, there’s one aspect of training that seems to slip by the wayside: recovery.
It’s kind of how like sleep is the forgotten element of health: diet, exercise, sleep!
How you recover between exercise sessions is as much a part of your training program or exercise regimen as the actual miles logged and the drills performed. Two ways to maximize your recovery are a) rest and b) nutrition.
By nutrition, I mean what you eat or drink before, during, or after training. It may seem a little dull compared to the excitement of building training plans {oh, just me?} but it’s just as important. If you expect to see improvements in your time, your strength, or even simply decrease your fatigue or injury risk, you should consider your recovery strategy.
Most of the time we turn to protein for recovery after a workout. The amino acids that form protein help rebuild and repair the microscopic tears that occur in muscle tissue during training. {It should be noted that carbohydrate after a workout is also important as it helps replenish lost glycogen stores.}
But you really probably already know a bit about protein. Instead, let’s talk tart cherry juice. {I know, what a segue.} Some people view juice as an empty source of calories or sugar, but when it comes to muscle recovery, tart cherry juice could actually be a beneficial tool. Tart cherries may help decrease inflammation, muscle damage, and oxidative stress. From elite athlete to weekend warrior, tart cherry juice can help decrease muscle pain associated with intense exercise. Interestingly enough, tart cherries may also help improve sleep. Better sleep = better recovery.
Tart cherries work in a different capacity than a carb + protein combo post-workout (tart cherries contain a compound called anthocyanin, which has been linked to reducing inflammation)In fact, drinking/eating them before intense exercise can aid in recovery after exercise. That means a pre-workout shake or drink can be beneficial, as can post-workout.
It’s important to note that the research that indicates tart cherry juice aids in recovery is done on tart cherries, not sweet cherries. {Specifically Montmorency cherries.} One of these studies looked at cyclists who drank tart cherry juice twice a day for seven days. They showed less inflammation after a race-scenario than those who didn’t drink the tart cherry juice. I’m going to embark on The Cherry Marketing Institute’s 7-Day Tart Cherry Juice Challenge to see if I notice a difference myself. Granted I’m nowhere near an elite athlete, but I exercise hard enough to be sore afterwards. Case in point: I can’t lift my arms above my head today.
Here’s a great way to add tart cherry juice to your pre/mid workout routine: add it to a homemade sports drink, like this one:
by with a Side of Sneakers
- 4 cups liquid {water, coconut water, or even herbal/fruity tea – a combo of water and coconut water is my favorite}
- 1/2 cup tart cherry juice
- 1/4 cup lime juice
- 1/4 teaspoon sea salt
- 1/4 tsp freshly grated ginger root
- 1 T honey or agave {adjust to taste}
Mix all ingredients together and store in fridge. Drink before, during, or after workouts, or just as a hydrator throughout the day. Tart cherries have been shown to have the most benefit when used twice a day.
Powered by
I’ll be checking back in on my 7-day challenge soon – who wants in with me?!
To learn more about tart cherries and how they can aid your recovery {or for recipe ideas} visit ChooseCherries.com or:
Thoughts
For those of you that have non-Celiac gluten sensitivity or are just interested in the gluten-free phenomenon {or whatever you want to call it}, here’s an interesting article about a study that shows gluten sensitivity doesn’t exist.
As most people with a gluten intolerance or sensitivity would agree, it doesn’t really matter what the science says. It matters what you say. If you eat gluten and feel crappy, then not eating gluten makes sense, right?
Whether it’s because you’re actually sensitive to gluten, have a cross-reaction with something else, or are really feeling better because cutting down on gluten happens to cut down on the processed foods you’re eating, it doesn’t really matter as long as you’re making a change for the better.
I’d still like to see how the science plays out, as well as a study that looks beyond digestive symptoms since the possibilities go much, much deeper than stomach upset, but it’s still an interesting read nonetheless.
What are your thoughts?
{For the record, I think gluten sensitivity does exist.}
