So Fresh and So…Fresh? The Freshpedition

by Heather

I’m very lucky to live in a town that has a farmers’ market: fresh food, locally grown produce, a place to learn directly from the growers.

Now, we don’t have one of those crazy awesome markets that go on for miles and bring bounds and bounds of fruits and veggies like I’ve heard about in some bigger cities, but we do ok. There’s always plenty of fresh zucchini and peaches, tomatoes {ew} and okra. The farmers’ market is where I first discovered my love of okra. Mmm okra.

okra (500x376)

The best thing about the farmer’s market? It’s open every day. No waiting until the crack of dawn on Saturday morning to stock the fridge.

curb market building (500x376)

I normally trek out to the farmer’s market every couple of weeks, but this week I decided to try a different market: the farmer’s curb market. Our farmers’ market is a bit of town, down the highway. The curb market brings the farmer’s in closer, but only on Wednesdays and Saturdays, like traditional farmers’ markets.

farmer's curb market (500x376)

Yesterday morning I packed up the babe and we headed to the curb market, reusable totes and cash in hand.

farmer's curb market vendors (500x282)

I was thrilled when I walked in; so many veggies to choose from! Until I took a few more steps. All but a few vendor tables were empty. Unfortunately the market doesn’t seem to draw in a crowd…or farmers.

empty farmers market (500x282)

At least we have the other market to fall back on, but this one is so much easier for most people to get to. That experience combined with reading about the #Surviveon35 challenge really got me thinking. There are so many people without access to fresh food. They rely on packaged and processed foods to get them through. But then there are the people that think they’re getting fresh, nutritious food and decide that is something they’re willing to spend their money on. Unfortunately, most of the “fresh” food in grocery stores that are easy for most people to access isn’t really all that fresh. It travels hundreds of miles, if not more, to get to the store. The longer these foods sit before they hit the grocery shelves, the less nutritious the foods get. Yes- foods loose nutritive value as soon as they’re picked- they’re not being sustained by roots and sun and soil anymore. {This doesn’t even begin to address the whole issue of food now being less nutritious than it was years ago because of growing regulations, pollution, subsidization, etc.}

Of course all of these thoughts were brought on by these videos I watched last week for the Freshpedition campaign. Normally I’d skip actually watching the videos, but this time I did. Now, this isn’t going to solve any world hunger problems, but at least it’s a step in the right direction of keeping food as nutritious as possible {it certainly doesn’t help with any economic-hardship situations.} With better technology, more people can have access to fresher food.

freshpedition campaign for GE

The Freshpedition is the adventure of an engineer {he made a fridge that keeps food fresher than fresh, even if you don’t wrap things up first} and a chef. They traveled around testing to see if the fridge really could keep foods fresh in less-than-ideal situations. The two make quite the pair- they had me chucking more than once. And yes, watching the goat cheese video was a little like rubbing salt in an open wound.

farm fresh eggs<—farm fresh egg vs not


GE Freshpedition

You can watching the adventures of this interesting duo yourself here: {if you’re in reader you may see a bunch of mumbo-jumbo code, but if you click over you can see the video}.


>GE is continuing this same passion for fresh food with the Freshpedition Sweepstakes. This sweepstakes uses Pinterest, which means you can actually pin for a chance to win all new GE kitchen appliances.

But wait, there’s even more to win!

You can also enter each day of the sweepstakes for a chance to win a $100 VISA® Prepaid Card. Entering for this prize is fun as you’re asked to pin your favorite fresh foods or your own recipes. Also, these pins when hashtagged with your state (e.g. #GEfreshTX) become part of a “Best of Fresh” map featuring freshness from around the country. Explore the map here:

For official rules and to enter visit here:


Compensation was provided by GE via Glam Media.  The opinions expressed herein are those of the author and are not indicative of the opinions or positions of GE.

{ 8 comments… read them below or add one }

Meredith @ DareYouTo August 2, 2012 at 7:48 am
Interesting "Freshpedition"! I love Farmer's Markets, too. It's not always an option, but it IS always a better, more enjoyable choice, and the food is so fresh. I'm going to check out those videos now. Thanks!
Jill @ Fitness, Health and Happiness August 2, 2012 at 7:57 am
I love shopping locally at farmer's markets. Unfortunately I've found my selection in Cincinnati to be limited. I was spoiled in Cali!
Carolina John August 2, 2012 at 10:26 am
That one looks about as big as the state farmer's market near us in Raleigh. Finding smaller farmers markets is a real gem too!
MCM Mama August 2, 2012 at 2:05 pm
I need to get better about going to the farmers market. Around here the produce is pretty expensive at them, but so much better!
Kierston August 2, 2012 at 4:10 pm
Oh I love Okra!
Allison Donovan August 5, 2012 at 7:58 pm
Thanks for sharing the videos! These are new to me! Great news....the Curb Market is AMAZING on Saturdays! Wednesday's are a bit slow, so try a Saturday and you will surely feel like you're in a big city. My favorite booth is Faucette Farms (from Brown Summit). They offer all organic produce!
Heather August 7, 2012 at 10:52 am
Oh that's awesome, I'll have to go back on a Saturday then! Faucette Farms was there when I went- they definitely had some good looking stuff!
Halloween Costumes 4 Kids August 6, 2012 at 2:18 pm
Farmer's markets are natural and organic. Every Monday there's a small farmer's market in my town, and it really brings a big chunk of the community together. A HEALTHY community together!

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